This month features Anna Lappé writing about identifying the pillars of good food in the age of greenwashing.  Have you been to your grocery store lately and seen the faux-wood signage? The green labels proclaiming things are “natural?” These are marketing ploys to help sell specific products as premium, without necessarily engaging in responsible practices. Sometimes at the grocery I think to myself “do people fall for this?” then realize I am just as gullible, too, with the pretty brown wrappers in my basket and realize I have to get back to work on making sure my choices are the best choices.

Lappé asserts there are three “pillars” to the food revolution that we can easily think about in order to evaluate our choices.

1- ECOLOGY – Focusing on the relationship of living things, natural systems, and resource allocation, an ecological-focus reminds us that each choice we make has a consequence to the natural world. Food choices that are truly sustainable allow nature to work as it is designed, instead of squeezing every last ounce of life out of seed, soil, and water resources.

2- COMMUNITY – Food production is essentially a community endeavor when you really think about it. Communities rely on the common land to produce enough sustenance to keep the population alive. As our food system has been corporatized, we have increased the distance between seed and stomach, increasing the number of factors influencing our food security, and increasing the likelihood that something may go wrong. Oh yeah, like the OVER HALF A BILLION EGGS RECALLED THIS WEEK. Woof again, y’all.

3- FAIRNESS – this one is about making sure everyone at all levels of the food system, producers, workers, etc. get treated fairly and that all folks have access to healthy food. Currently there are urban food deserts where folks don’t have access to fresh food outside of convenience stores. And while progress is being made, like the example of NYC’s fresh food carts last summer, many still lack adequate access.

What would you add to these three?

It’s easy to get started using these criteria when evaluating food purchases. Occasionally you may need to do a little research and you won’t get it right every time (I still don’t, either), but it’s important to keep moving toward making the right choices for yourself, your health, our communities, and our earth. Knowing you’re making good choices tastes really good. Promise.

Sunshine and compost, friends!

Here are my quick links of the week to some information that is designed to inspire. Red states and blue states, we can all use a little jolt of love to remind us to keep moving and working forward.

One about food (eat well!), one about the movement (live well!).

1- The Ocean Beach People’s Organic Co-op has provided this AWESOME list of reasons why GM (genetically-modified, not the failed auto giant!) food is not the bees knees:

http://obpeoplesfood.blogspot.com/2009/06/10-reasons-why-we-dont-need-genetically.html

Read a label today!

2- If you haven’t heard about Paul Hawken’s inspirational commencement speech at the University of Portland, you should check it out. The title is, “You are Brilliant, and the Earth is Hiring”

http://yesmagazine.org/article.asp?id=3559

(my favorite parts:

“When asked if I am pessimistic or optimistic about the future, my answer is always the same: If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand the data. But if you meet the people who are working to restore this earth and the lives of the poor, and you aren’t optimistic, you haven’t got a pulse. What I see everywhere in the world are ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world. The poet Adrienne Rich wrote, “So much has been destroyed I have cast my lot with those who, age after age, perversely, with no extraordinary power, reconstitute the world.” There could be no better description. Humanity is coalescing. It is reconstituting the world, and the action is taking place in schoolrooms, farms, jungles, villages, campuses, companies, refuge camps, deserts, fisheries, and slums.”

-and-

“Ralph Waldo Emerson once asked what we would do if the stars only came out once every thousand years. No one would sleep that night, of course. The world would create new religions overnight. We would be ecstatic, delirious, made rapturous by the glory of God. Instead, the stars come out every night and we watch television.”)

Be delicious!

BB